Microsoft Web Ads Prototypes

Microsoft

Microsoft Corp.’s online advertising researchers will spend this year teaching computers to be smart about sticking ads into video clips, and to be even smarter about targeting ads to specific web surfers.

Microsoft showed off a handful of early-stage advertising projects at its headquarters Tuesday that may or may not turn up as part of Microsoft’s Web advertising platform.

The demonstrations come just days after Microsoft’s $44.6 billion bid for Yahoo Inc., which, if successful, will boost the software maker’s Web traffic and online ad revenue.

With its 2006 acquisition of aQuantive, the software maker gained a broader network of Web sites on which to sell ads, and tools to help marketers buy them.

A few of Microsoft’s projects were aimed at helping advertisers get better at reaching their ideal customers online, particularly using search keywords.

The company showed a dashboard advertisers could use to forecast the success of certain keyword advertising campaigns and a system it says will make it easier for advertisers think about key ideas, rather than hundreds of individual keywords.

But most of the adCenter Labs prototypes had little to do with search.

“Search itself gets a lot of attention because of Google,” said Tarek Najm, a technical fellow at Microsoft. “Advertising in search, as a result, gets a lot of attention.”

Najm said spending on search keyword ads will be dwarfed by what marketers spend on other types of online advertising, such as placement based on ‘audience intelligence’ and display ads including video.

Microsoft – along with Google and other competitors – is also hard at work on new ways for companies to advertise their brands to Web surfers watching video clips.

One crunched a clip, looking for the most appropriate stretch of time and spot on the screen for an advertiser’s ‘bug’, or logo. For example, if a car company wanted to show its logo for 10 seconds in the bottom right corner of the screen, the computer program would find the 10 seconds in which the logo interferes least with the action in the video.

Another used speech recognition to make a transcript of a video, then served up ads – in the demonstration, they were text links – alongside the video. As the topics discussed on screen changed, so did the ads.

The third program scanned a video for surfaces where ads or product images could be inserted later. The demo showed how the same frames could display a Coke ad one moment and a Pepsi ad the next, without having to reshoot the video.

Other experiments included an interactive shopping kiosk that used elements of Microsoft Surface, a next-generation touch screen, to show ads and coupons, and a computer program that helped marketers avoid accidentally putting their brand on a web page with distasteful content.

source:tech2 

Google planning free music downloads in China

google

Web search leader Google is planning to boost its presence in China by tying up with a Chinese online music company to provide free music downloads, The Wall Street Journal reported on Wednesday.

The report, quoting people close to the situation, said Google was in the late planning stages of a venture and will likely offer access to tunes from three global music companies as well as dozens of smaller brands.

The service could start in the next several weeks barring any last-minute problems, it said.

The move would come as Google struggles to wrestle market share from Baidu.com, which dominates the Chinese search market and offers music search.

Google representatives were not immediately available for comment.

China’s search engine market reached 946.6 million yuan ($131 million) in the fourth quarter — almost double from a year earlier, according to a research firm.

Baidu.com led the market in the fourth quarter with a 60.1% share, said Analysys International, while Google came second with a 25.9% share, followed by Yahoo China with 9.6%.

source:usatoday 

 

iPhone Wins Bronze

Iphone

Where Apple’s Latest News about Apple iPhone is concerned, “me too” appears to be the operative philosophy among the company’s competitors in the mobile phone marketplace.

“We need to stop thinking of the iPhone as a phone,” said Phil Leigh, senior analyst with Inside Digital Media. “Voice is merely one application of many that it will use on the wireless Internet.”

Rivals already are thinking along the same lines as they contemplate the impact the iPhone has had on a white-hot smartphone marketplace, Leigh noted.

The iPhone, which has attracted a whirlwind of media attention since it launched in the U.S. last June, captured a 28 percent share of the U.S.’ converged device market — the category includes smartphones and wireless handhelds — during the fourth quarter, market research firm Canalys reported. Mobile units with Microsoft Webroot AntiSpyware 30-Day Free Trial. Click here. Latest News about Microsoft technology had a 21 percent share.

The iPhone was not launched in Europe, the Middle East and Africa until the after the fourth quarter had begun. There, Apple trailed Nokia, RIM, HTC and Motorola.

The limits on the iPhone’s potential outside the U.S. market are crucial to the product’s bottom line, Llamas noted.

“I can’t think of an upstart company in the mobile phone industry that was able to reach those numbers,” he said.

Competitors are noting the success of the iPhone — and borrowing from its technology, Llamas added. “Look for a lot of me-too devices out there.”

Leigh agreed. “They look at it with fear and loathing because they recognize that it is a paradigm shift that has left them in the dust,” he told MacNewsWorld.

That’s because copycat products already are out on the market, Leigh said. “But none have gained more than a minute share of the market.”

source:technewsworld 

New Chip Uses 10 Times Less Power

newchip

A partnership between Texas Instruments Latest News about Texas Instruments and the Massachusetts Institute of Technology Latest News about Massachusetts Institute of Technology has produced a proof-of-concept microchip architecture that is 10 times more efficient than current technologies.

The design — which was presented on Tuesday at the International Solid State Circuits Conference — uses a redesigned memory and logic architecture to allow the chip to operate at a much lower voltage level, which allows devices such as cell phones to operate with a longer battery life.

While consumers likely won’t see any new devices for at least five years, researchers say the chip could help build long-lasting cell phones and implantable medical devices that use body heat to power its systems. The research, funded in part by the U.S. Defense Advanced Research Projects Agency (DARPA), could also lead to the development of military sensor networks that are scattered across the battlefield.

“These design techniques show great potential for TI future low-power IC (integrated circuit) products and applications including wireless terminals, RFID, battery-operated instrumentation, sensor networks, medical electronics and many others,” said Dennis Buss, chief scientist at Texas Instruments.

How the Chip Was Done

The chip’s development required the researchers to re-imagine how the circuits on the microchip were powered.

That was no simple task considering that microchip architecture was designed to work at one volt, while the new chip is powered at 0.3 volts. To accomplish that, the designers built a DC-to-DC converter directly on the chip, then integrated the memory and logic systems with the converter.

The end result will be a more efficiently powered microchip, which — if the design can be cheaply manufactured — leapfrogs several generations of innovation, said Gideon Intrater, vice president of solutions architecture for Mountain View, Calif.-based MIPS Technologies, a semiconductor design firm.

“In the past, with each transition from one process generation to the next, power consumption was reduced by a factor of about three times,” Intrater told TechNewsWorld. “These process transitions occurred roughly every two to three years.”

Coming Soon

The new microchip is still in the design phase, so it’s difficult to predict the types of devices that might hit the market in the near future; however, the chip would have the capability of extending the current battery life of devices already on the market.

The increased power, though, would also likely lead to smaller — and more powerful — devices that could run longer and more efficiently between charges.

“It is clear that any battery-operated device could benefit from the longer battery life and smaller battery size,” Intrater said. “These products could include traditional mobile consumer devices like cell phones, PDAs and media players, as well as medical devices.

New Yahoo’s Zimbra 5.0 Suite

Zimbard

Not quite five months after its US$350 million acquisition by Yahoo. Latest News about Yahoo, open source e-mail operator Zimbra Tuesday unveiled its Zimbra Collaboration Suite ZCS 5.0 software.

This next-generation product has features for reading mail and creating documents offline from a Web browser.

ZCS 5.0 enhancements include offline access to Microsoft Webroot AntiSpyware 30-Day Free Trial. Click here. Latest News about Microsoft Outlook 2007 and support for an array of handheld devices, including BlackBerry devices from Research In Motion Latest News about Research In Motion, Motorola Latest News about Motorola Razrs and Apple’s Latest News about Apple iPhones.

The worldwide reach of Yahoo has enabled Zimbra to reach numerous audiences, including universities, Internet service providers (ISPs) and small companies, the company said in announcing the launch.

“We are proud of our achievements in ZCS 5.0 and appreciate the passionate feedback from the 13,500 open source community members and customers that made our most significant release to date a huge success,” said Satish Dharmaraj, Yahoo vice president and Zimbra cofounder.

“Together, we have built one of the world’s premier e-mail and collaboration products and, with Yahoo’s support, are continuing to innovate at a more rapid pace.”
Product Versatility

The ZCS 5.0 also allows e-mail storage in a designated briefcase instead of as an attachment and facilities-sharing briefcase folders. It also allows for sharing of in-boxes and e-mail folders, along with an option of read-only or management access for other users. The software also offers upgraded calendar features, and ships ready to use in 15 languages.

At the time it purchased Zimbra, Yahoo had voiced hopes that it would provide a vehicle for Yahoo Mail as a hosted solution to big accounts like universities as well as to consumers through ISPs.

Zimbra’s Ajax-based e-mail system can be customized for each account, so its software includes calendar and contact-management features that can be used online and offline.

Zimbra’s open source nature allows for the use of Zimlets, software plug-ins that connect e-mail to a variety of other Web services. Zimlets can be used to leverage Yahoo’s entire platform to serve ads to support free accounts.
Long-Term Value

Analysts with an eye on Microsoft’s $44.6 billion bid for Yahoo voiced some skepticism about whether Zimbra’s new software will enhance Yahoo’s value.

“I don’t know that it means much,” Scott Kessler, an analyst with Standard & Poors, told LinuxInsider. “I don’t think people are going to base a decision on buying Yahoo based on Zimbra coming out with a new product. I think this is interesting but it’s hardly material for investment.”

Nevertheless, Zimbra’s new system will be integrated into Yahoo’s e-mail network and other Yahoo properties, including Flickr, Yahoo Local, Yahoo Finance and Yahoo Search.

“Obviously, [Yahoo] paid $350 million, and we’re talking about an acquisition (of Yahoo) valued at, what, $45 billion?” Kessler said. “So, there’s some but not that much material advantage to this, at this point.”

Zimbra’s move, nevertheless, can have some long-term value for Yahoo, Mike Goodman, a Yankee Group analyst, told LinuxInsider.

“I think everything Yahoo does at the moment has to be looked at under the microscope of a potential deal,” he said. “There have been several announcements with Yahoo the last several days that certainly call into question whether these deals will hold if Microsoft acquires Yahoo.”

If the product can stand apart from competitors, it’s likely to be more successful, Goodman said. “I haven’t seen the new product, but you’re always looking for things to differentiate yourself to enhance the value of the product to the consumer. This is certainly a step in that direction.”
A Positive Step for a Struggling Parent?

Any step forward is a positive sign for Yahoo, Goodman noted.

“In Yahoo, you have a company that’s struggling right now,” he said. “Whether they’re acquired by Microsoft or somebody else, they still have to strengthen their business. No matter what happens, nobody wants an ailing Yahoo.”

If ZCS 5.0 proves revolutionary, it would defy recent trends for Yahoo, Goodman said. “They’re sort of in a quagmire,” he said. “When you look at the initiatives that Yahoo is doing, they’re not really going to redefine the marketplace. They’re not big ideas. They’re subtle differences on ideas already in the marketplace.”

source:technewsworld 

Latest Microsoft Wireless Laser Mouse 6000 And 7000

Mouse

The worldwide leader in software, services and solutions, Microsoft has added two new mice to its line of award-winning input devices with the latest Wireless Laser Mouse 6000 (right) and 7000, packing with high-end technology features in sleek designs to deliver supreme performance and comfort, aiming to enhance your computing experience.

Both Wireless Laser Mouse feature the same 1,000 dpi (dot-per-inch) sensitivity, one button access to Flip 3D and 2.4 GHz wireless technology, which is good for a 30 foot range.

“Our research shows that consumers are more mobile than ever when it comes to using their computers,” said Sean Butterworth, product marketing manager at Microsoft. “With the Wireless Laser Mouse 6000, they can easily take their notebook computer and mouse with them, from the desk to the kitchen or to their local coffee shop, without having to compromise on size and comfort.”

The new Microsoft Wireless Laser Mouse 7000 and Wireless Laser Mouse 6000 will be available in coming March for about $70 and $50, respectively.

Yellow Dog Linux 6

Yello gog

Terra Soft on Tuesday announced the release of Yellow Dog Linux v6.0, a new version of their operating system that works on, among other platforms, G4 and G5-equipped Macs. The software is available immediately for YDLnet Enhanced users; it will be published on DVD in two weeks, and public mirrors will have it available within a month.

Yellow Dog Linux 6.0 is built upon CentOS, a derivative of Red Hat Enterprise Linux (RHEL). Key features include the Enlightenment (E17) and Gnome user interface, Gnash, a Flash work-alike, Ekiga VoIP, and more. With Yellow Dog Linux installed, Mac users can operate an open source operating system, installing software compiled to run on PowerPC systems including Web, database, e-mail and network services — more than 2,000 software packages are included on the install DVD alone. YDL v6.0 introduces a new level of multi-media support and functions with the latest Enlightenment window manager for a rich, dynamic, and powerful end user experience.

source:pcworld

Verizon’s New HTC Smart Phone

HTC

It’s nice to see Verizon Wireless expand its selection of Windows Mobile smart phones. The nationwide carrier recently added the HTC SMT5800, which comes hot on the heels of the XV6800, also made by HTC, and the SCH-i760, manufactured by Samsung. How does the SMT5800 stack up against the others? To find out, I got my hands on the new PDA phone and did some subjective, real-world testing.

On the outside, the 5800 is noticeably smaller than the other two–almost 0.5 inch shorter than the Samsung i760 and about 0.3 inch narrower than both the i760 and the 6800. The 5800 is 10 ounces lighter, too, though I prefer the i760’s sturdier feel.

All three handsets come with a slide-out keyboard, though the 5800’s keys are arrayed more closely together than the others’ because of the handset’s compact size. Its rounded-edge keys are flat and raised ever so slightly. Overall, I found the keyboard comfortable enough to type on.

Like the i760, the 5800 has alphanumeric keys on the outside, along with a five-way navigation key, a home key, and a back button. The dial pad on the front of the new model is essential because, unlike the i760 and the 6800, it doesn’t have an on-screen number pad. That’s because the 2.4-inch LCD on this HTC smart phone isn’t a touch screen. I find touch screens extremely helpful for quickly navigating menus and entering information; a non-touch-based system like the 5800’s requires more scrolling.

The HTC SMT5800 runs the Windows Mobile Standard operating system, which offers many of the same features as the Professional version of the OS (used on the i760 and the 6800), including the ability to synchronize with the Outlook contacts saved on a PC, and the ability to view Word, Excel, PowerPoint, and PDF attachments. You can edit Word and Excel files on the 5800, too, but you can’t create such files from scratch as you can on the i760 and the 6800.

Both e-mail and text messaging work well on the 5800. I synced my Yahoo account within a few minutes (though the process can take longer if you download a large inbox). To view my Hotmail (Windows Live) messages, I had to use Internet Explorer: The Windows Mobile software won’t allow users to sync Hotmail through the phone’s e-mail client.

The 5800 provides some fun apps, too. My favorite is the 2-megapixel camera’s panorama mode. It can stitch six (or fewer) pictures directly on the handset; and in my experiment with stitching, the resulting wide-angle snapshot came out nicely.

The 5800’s main drawback is its short battery life. According to Verizon, the 5800’s battery lasts for up to 3.5 hours, which is similar to what I experienced. I ended up recharging the phone more frequently than I would have liked. Verizon’s Web site lists longer battery-life estimates for the other two handsets: up to 5 hours for the i760’s chunkier battery pack and 5.4 hours for the 6800.

All three phones support Verizon’s 3G EvDO network, so Web page downloads were relatively speedy across the board. But unfortunately, the 5800 lacks Wi-Fi connectivity. Calls on the 5800 sounded fine, with good audio quality and adequate volume on both the earpiece and the speakerphone. You can pair the 5800 with a Bluetooth earbud or headphones as well.

At $250, the SMT5800 is the cheapest of the three phones. The SCH-i760 costs $350 and the XV6800 sets you back $400 (prices are as of January 25, 2008). I was moderately impressed by the 5800, but if I had to choose from among the three, I would go with the Samsung SCH-i760: It hits the sweet spot in price, performance, and features.

source:pcworld 

Users Hate Vista !!

Visat

You rarely hear about a new OS causing people to panic. But IT consultant Scott Pam says that’s exactly what his small-business clients are doing when they install Windows Vista on new PCs and run smack into compatibility or usability roadblocks.

Pam’s clients are not alone : Since InfoWorld launched its petition drive on Jan. 14 to ask Microsoft to continue selling new XP licenses indefinitely alongside its Vista licenses, more than 75,000 people have signed on. And hundreds of people have commented — many with ferocious, sometimes unprintable passion. “Right now I have a laptop with crap Vista and I’m going to downgrade to XP because Vista sucks,” reads one such comment.

Where does all the vitriol come from?

IT managers and analysts suggest a range of reasons, some based on irrational fears and others based on rational reactions to disruptive changes.

Emotional Effects

“When we first deployed Vista, people told us it sucks, that it’s not as good as XP,” recalled Sumeeth Evans, IT director at Collegiate Housing Services, an 80-person college facilities management firm.

A month later, he surveyed the staff to see if their views had changed, and they had: “They said it was very good, that they were getting used to it. We asked what was different, and they said they originally didn’t like Vista because it was a change. That’s human nature.”

Microsoft’s overzealous schedule in replacing XP with Vista has exacerbated resistance to change, said Michael Silver , a research vice president at Gartner. The company had originally planned to discontinue XP sales on Dec. 31, 2007, just 11 months after Vista was made available to consumers and 14 months after it was made available to enterprises. The date for new license sales to end is now June 30.

In practice, XP’s consumer availability ended for many users even sooner — just six months after Vista’s release — since storefront retailers Best Buy and Circuit City and most computer manufacturers’ Web sites stopped selling XP-equipped computers in July 2007. Typically, Microsoft has given customers two years to make such a transition, Silver noted.

Burton Group executive strategist Ken Anderson suggested that the strong emotional identification with XP represented a fundamental shift in how people, including IT staff, now think of operating systems. They have become a familiar extension of what we do and how we work, thus not something want to change often. “When technology becomes part of you, you don’t want people to mess with it,” he said.

Anderson likened the reaction to XP’s impending demise to what happened in the 1980s when Coca-Cola replaced its classic Coke formula with New Coke, causing massive protests by customers who had no reason to change what they drank. The protests forced the company to bring back what we now call Coke Classic. “XP has come to the point of being Coke Classic,” he said, with Vista playing the role of New Coke.

The Further the Better

The Englewood (N.J.) Hospital Medical Center switched to Vista shortly after its enterprise release, since it had been in Microsoft’s early adopter program. Most users — mainly nurses and other medical staff — didn’t really notice the upgrade and had few complaints, noted Gary Wilhelm, the business and systems financial manager (a combination of CTO and CFO) at the 2,500-employee facility. That’s because they don’t really use the OS, but instead work directly in familiar applications that load when they sign in using their ID.

Capacitor manufacturer Kemet saw a similar ho-hum reaction from most of its staff, says Jeff Padgett, the global infrastructure manager. And for the same reason: Users have little direct interaction with the OS. But the staff did push back on Office 2007, whose ribbon interface is a departure from the previous versions. They rebelled to the degree that Padgett has delayed Office 2007 deployment and may not install it at all.

Back at the Englewood hospital, Wilhelm did hear anti-Vista grumbling from people in the administration department, who work more closely with the OS itself for file management and so on. And at Kemet, another group of hands-on users complained about the switch to Vista, noted Padgett: “The people who suffered the most were engineers and IT people.”

The phenomenon of hands-on users being the most resistant explains why so many small-business users and consultants have reacted so strongly against Vista, noted Gartner’s Silver.

Conversely, those enamored of the latest technology tend to be Vista enthusiasts, said David Fritzke, IT director at the YMCA Milwaukee, which has been adding Vista to its workforce as it buys new computers. “Some users bought Vista for home and then wanted it more quickly at work than we had initially planned to deploy it,” he said. Fritzke also found that younger users adapted to Vista more easily

source:pcworld

Security Pros: Kill ActiveX

Acivex

A wave of bugs in the plug-in technology used by Microsoft’s Internet Explorer (IE) browser has some security experts, including those at US-CERT, recommending that users disable all ActiveX controls.

The U. S. Computer Emergency Readiness Team (US-CERT), part of the federal government’s Department of Homeland Security, put it bluntly in advisories posted in the last two days: “US-CERT encourages users to disable ActiveX controls as described in the Securing Your Web Browser document,” the organization recommended.

  • Vulnerabilities

US-CERT’s advice was prompted by multiple vulnerabilities in high-profile ActiveX components used by members of the popular Facebook and MySpace social networks, as well as users of Yahoo Inc.’s music services.

Three new vulnerabilities in the photo uploader software used by both Facebook and MySpace were disclosed Monday by researcher Elezar Broad, who on Monday also posted sample attack code for a pair of critical bugs in Yahoo’s Music Jukebox. Last week, Broad had pinned the Facebook and MySpace ActiveX controls with two other flaws. All five of the Facebook/MySpace vulnerabilities originated with an ActiveX control developed by Aurigma Inc.

As the number of vulnerabilities mounted, security professionals began ringing the alarm. On Monday, for instance, Symantec analysts urged users to “use caution when browsing the Web” and told IT administrators to disable the relevant ActiveX controls by setting several “kill bits” in the Windows registry.

  • Aggressive Security Tips

US-CERT, however, offered up more aggressive advice as it recommended users move IE’s security level to the “High” setting, which completely disables all ActiveX controls.

Setting IE’s security level to ‘High’ disables all ActiveX controls. To get here, select Internet Options from the Tools menu, then click on the Security tab. Click Internet at the top for the zone, then move the slider up to the maximum.

“That’s the easiest way to protect yourself,” agreed Oliver Friedrichs, director of Symantec Corp.’s security response group. “But it can also have an adverse impact on your browsing experience.” A compromise, said Friedrichs, would be to disable “only those plug-ins that pose a current and imminent threat,” such as the flawed ActiveX controls used by Facebook, MySpace and Yahoo.

Disabling individual ActiveX controls, however, requires editing the Windows registry, a task too scary for most consumers to contemplate.

 source:pcworld